ICP Indian City Properties Ltd.
Branding Identity
New Delhi, India
  Indian City Properties is a developer of iconic landmarks, with an emphasis on innovative design and sustainable architecture that delivers a unique "work/living experience" to its end consumers. The graphic identity is modern, bold and efficient reflecting the ethos of the company. The symbol, a key, gives access to a property and also represents safety and security. The geometric patterns, inspired by architecture, and icons add a secondary layer to the branding to create a subtle and sophisticated graphic language.  
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