Local Governance Initiative, South Asia(LoGIn) is an initiative of the Swiss Development Cooperation. Its focus in South Asian countries is to strengthen local governance and decentralization, through knowledge sharing and cooperation between countries in the region.
The nautilus in the region of the South Asian countries (on the globe) is meant to signify this. The project was two-fold, creating the brand identity and a detailed brand manual facilitating its complete standardisation. The style-guide clearly explains the rules of application of the LoGIn mark and discusses its correct usage (in various applications).